Vloerenhuys

Vloerenhuys is a beautiful showroom with premium flooring, but their website functioned mainly as an inspiration source and had potential to generate more sales. Visitors looked, but didn't always take the step to a concrete appointment or purchase. Our approach focused on understanding that you don't just choose a floor - with so many PVC styles (herringbone, straight plank, tile look), customers want to make the right choice for their interior. You can't argue about taste. As a subsidiary of a large project flooring company, they have access to all Dutch factories, but customers need guidance in that choice. The choice was therefore logical to set up the widget to mainly steer towards showroom visits for personal advice and stimulate direct sales. By also showing WebwinkelKeur reviews at crucial moments, they help hesitant customers over the line. The implementation was simple thanks to the dedicated WordPress plugin - within one day everything was live and fully aligned with their appearance. The result was immediately visible: more qualified showroom appointments, better guidance in the choice, and increased webshop conversions through smart review moments.