Physical store or showroom: from website visitor to walk-in
If you have a store or showroom, you mainly want people to visit. Online, you can already remove many doubts: show how it looks, when it's quiet, and how someone can reach you most easily.
Below is a setup that works for stores and showrooms: a logical module selection per page type, plus a few small adjustments that make the difference during busy moments.
Homepage - lower the barrier
- Video (20-40s): short tour or "how we help you in the store".
- Direct button: "Plan showroom visit" or "View route & parking".
- FAQ: opening hours, parking, accessibility, busiest times.
Product/collection - from browsing to visiting
- WhatsApp: "Stock or size in store?" (quick question, fast answer).
- Direct button: "See/feel this in the showroom" → planning page or info.
- FAQ (mini): "Can I see this at [location]?", "Can I take it with me?"
Contact/planning page - clear and without clutter
- Show phone number (mobile): "Want to coordinate directly? Call us".
- Form (very short): name + contact + "When are you visiting?"
- Video: "How to find us" (route/entrance in 15-20s).
Two micro-adjustments that often help
Opening hours aware
During opening hours: show phone and quick route buttons a bit more prominently. Outside hours: WhatsApp or form with "We'll respond tomorrow".
Weekend focus
Thursday/Friday make the widget a bit more visible (without pushing) with info about crowds/appointments. Monday back to standard.
Example combinations (compact)
Store/showroom home: Video + FAQ + Direct button "Plan visit".
Product/collection: WhatsApp for stock/size + button "View in showroom".
Planning page: Phone (mobile) + short form + brief route video.
What to focus on (first week)
- Appointments/registrations via planning page or form.
- Leads with store intent (questions about stock/location/opening hours).
- Speed: do the first leads often come in the same day?
Typical pitfalls (and how to avoid them)
- Too long explanations → Keep videos short; let the store mainly show.
- Showing everything at once → Choose 1-3 modules per page that really help.
- Phone outside hours → Set expectations or switch to WhatsApp/form.
