In 30 days from "let's try something" to "we know what works"

In 30 days from "let's try something" to "we know what works"

Setting up a widget is easy. But how do you know if it's really getting the most out of your visitors? With a short, structured test plan, you'll discover step by step what works for your site and audience. This plan is simple, quick to execute, and gives you concrete improvements after just one month.

We keep it simple: one small change per week, for four weeks. This way you'll calmly see what works, without turning your entire site upside down. Where appropriate, we use subtle trigger text to consciously get the widget opened—not pushy, but helpful.

Week 0 - your baseline

Starting today, track three things on your most important pages (e.g., product, pricing, contact):

• Leads (WhatsApp, call, or short form).
• Source (which page did it happen on?).
• First lead (did it often come in the same day?).

Nothing more is needed. Write it in a note if you have to. This is your baseline: what you can compare against later.

Week 1 - choose one channel per page

Make it easy to respond. Choose one main channel per page:

• WhatsApp on product/services or pricing (lowest barrier, quick contact).
• Calling on contact (sometimes the shortest route).
• Short form for quote requests (only necessary fields).

Leave everything else as it is. At the end of the week, check: did more leads come from those pages?

Week 2 - make the text human (including trigger text)

Small words make a big difference. Change only the text:

• Button: "Quick question? Message us" or "Direct contact? Call us."
• Short opener: "👋 Choosing between options? We're happy to help."
• Expectation: "We usually respond same day." (only use if it's true)
• Trigger text (subtle): page-specific and useful. Example product: "Unsure about sizing or delivery?" · contact: "Need help? We'd love to call you."

Compare again with your baseline: does this generate more leads? If not, adjust trigger text or remove it—keep it calm.

Week 3 - visible, not intrusive

Make sure people see the widget, without it being annoying:

• Position: bottom-right is often fine. A bit higher if it overlaps something.
• Timing: show mainly on pages where people want to take action (product/pricing/contact).
• Calm: no auto-open; the trigger text catches attention without pushing.

Week 4 - fine-tune per page or language

What worked where? Apply winners to pages with buying intent. Make it gentler on blog/SEO pages (e.g., "Question about this topic?"). Multiple languages? Let the widget follow page language with matching microcopy and trigger text.

How to decide simply

• Clearly better (about +15% more leads): keep it.
• Unsure (small difference): run it one more week or adjust one thing.
• Worse (about −15% or more): revert to previous version.

Focus on the trend, not one busy or quiet day. First leads often get going quickly; sometimes the same day. This varies per site and offering.

In summary

This plan works because you take small steps and check each week if things are getting better. Start by tracking what leads you get now. Then choose one channel per page that people can easily respond to.

Write your text in plain human language and make sure your widget stands out without being annoying. After a month you'll know exactly what works for your visitors. No complicated analysis—just practical testing and adjusting where needed.