WhatsApp as your first step: make responding as easy as possible
Visitors often have just one quick question before they decide. If that question goes unanswered, you lose them. WhatsApp removes that barrier: it feels personal, it's fast, and everyone already has it in their pocket.
WhatsApp doesn't work for every situation. But when you use it smartly, a simple message can make the difference between a visitor leaving and gaining a new customer. Here's where and how to do it.
When do you choose WhatsApp?
Use WhatsApp on pages where someone wants to take action: product/services, pricing, contact. There's a good chance that one message is enough to move forward.
How to keep it human
- Button: "Quick question? Message us" or "Need help choosing?"
- Opener: "đź‘‹ We're happy to help. We respond quickly."
- Expectation: "Usually same day." (only promise what you deliver)
One sentence is often enough to build trust.
Visible without being intrusive
- Placement: bottom-right usually works well. A bit higher if there's overlap.
- Timing: show mainly on pages with buying intent; not on every blog page.
- Calm: don't let it auto-open unless you have a good reason.
First week: what to track
Keep it simple. Note how many WhatsApp messages come in and which pages they come from. Also pay attention: how quickly do you get the first response? That tells you a lot about how well your message resonates.
If you haven't had a single WhatsApp lead after a week, your widget might be on the wrong page or the text might be too vague. Small adjustments often make a big difference.
Common mistakes (and quick fixes)
- Too generic ("Contact") → Make it specific: "Quick question? Message us."
- Too early on browsing pages → Move it to product/pricing.
- No expectation set → State when someone can expect an answer.
