How fast do you see results? Reducing your 'time-to-first-lead'
You want to know quickly if something works. Time-to-First-Lead (TTFL) is the time between turning something "on" and getting your first lead. Shorter = better. It means your invitation is spot-on and people can easily respond.
What we often see: first leads typically start coming in within hours; sometimes even the same day. This varies by site and offering. That's why you should focus on the trend.
What to track
- Start time: when did you turn the widget on or make a change?
- First lead: when did the first lead come in (WhatsApp, call, or form)?
- Quick note: what exactly did you change?
A simple list is enough. You can always expand later.
Where to find quick wins
- Start on pages with buying intent (products/services, pricing, contact).
- Pick one channel per page (WhatsApp, calling, or short form).
- Write like a human ("Quick question? Text us.").
- Be available and honestly tell people when they can expect a response.
Small, steady testing rhythm
Change one thing per week. After 2-3 days, check if the first lead came faster. If not, pick a different variable for next week.
- Channel (WhatsApp ↔︎ call ↔︎ short form)
- Button + opener text (short, clear)
- Placement (visible without being disruptive)
- Variation per page/language
Quick checklist
- Note start time, first lead, and what you changed.
- Start on your three pages with the most intent.
- Stick to one change per week.
- Look at the trend, not just one busy or quiet day.
