Removing doubt from your CTA: verified reviews where they help most
Right before someone makes contact or submits a request, one question lingers: "Can I trust this?" A verified review next to your call-to-action often removes just enough doubt to help people take action.
In this article: where reviews help most, how to present them clearly and concisely, and what to track to see if they bring you more leads.
Where reviews make the difference
- Products/Services - Show 1-2 short quotes that match the service or product.
- Pricing - Display a compact block next to your CTA: score + count + "verified review".
- Contact - One line is enough: "4.8/5 from 200+ verified reviews".
On blog/browsing pages, this is less necessary - keep it subtle.
Present clearly and concisely
- Proof at a glance: score + count + "verified".
- Avoid clutter: no long testimonial blocks next to your CTA.
- Be honest: use real, current reviews and keep it factual.
What to track (keep it simple)
- Leads per page before/after showing reviews.
- Time to first lead after activation (does it come faster?).
- Comments from leads ("found through reviews", "gave me confidence").
Common mistakes (and quick fixes)
- Too far from the CTA → Fix: put the proof block right next to or below it.
- Too much text → Fix: stick to score + count + "verified".
- On every page → Fix: focus on pages with buying intent.
The technical steps for connecting and displaying WebwinkelKeur are in the manual. This article is about why and where - so you can test strategically.
