Service business: get more quote requests from your website
For many service providers (painters, plumbers, landscapers, consultants), the website is mainly a stepping stone to a quote. The art: lower barriers and only ask what you really need to call back or email quickly.
Below you'll find a practical setup plan per page type, plus a compact form recipe and a simple rhythm to see if it works in the first week.
The three pages that matter
1) Services/offerings
Goal: quick route to "Request a quote".
- Form (short): name, contact, zip code + free description. One attachment field optional (photo/drawing).
- Direct button: "Request a quote" that opens the form.
- FAQ (small): "How we work", "When can you start?", "Typical timeframe".
2) Rates/examples
Goal: remove doubt and capture intent.
- WhatsApp for quick questions ("Does this fit my budget?").
- Form (short) as alternative for people who don't use WhatsApp.
- Video (30-45s): "How we work from request → delivery".
3) Contact
Goal: direct appointment or callback request.
- Show phone number (mobile): "Direct contact? Call us".
- Form (very short): name + phone + "When should we call you back?".
- WhatsApp outside business hours for quick intake ("We'll pick this up tomorrow").
The form recipe (short & effective)
Use this as a base; only expand if really necessary.
- Step 1 - Name, email or phone (pick one required).
- Step 2 - Zip code/city (estimate travel time/service area).
- Step 3 - Brief description ("How can we help?") + optional photo.
- Confirmation - "We usually respond the same business day." (only say if you deliver on this)
"Quick or complete" route (handy for diverse projects)
Let visitors choose; don't force one path.
- Quick route: WhatsApp or callback request (contact page) - ideal for quick questions or urgent projects.
- Complete route: short form with zip code + description - better for custom quotes.
What to track in the first week
- Number of quote leads per page type (services, rates, contact).
- Route of the lead: WhatsApp, phone or form.
- First lead: did one often come in the same day?
What you definitely shouldn't do
- Forms with too many fields "just in case".
- Same text/buttons everywhere - customize per page type.
- Auto-opening or pushing - friendly visible is enough.
